Andres Glusman

Andres Glusman, an experimentation expert and former Meetup product leader, reveals some shocking truths about A/B testing. He explains why a staggering 89% of experiments fail, emphasizing that failure can lead to growth. For companies with low traffic, he advocates for bold changes over timid tweaks to ensure impactful results. He also candidly discusses the common pitfalls of redesigns and how they can backfire. Plus, he shares fresh perspectives on managing experiment data and recommends must-read books for product teams looking to innovate.