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Amy Owen

Chief Commerce Officer at Kinesso, a performance marketing agency within IPG Mediabrands. Expert in retail media networks and commerce media.

Best podcasts with Amy Owen

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Apr 8, 2025 • 53min

Why retail media is still grappling with definition and spending uncertainties

Amy Owen, Chief Commerce Officer at Kinesso, dives into the complexities of retail media networks and the impact of economic uncertainty on spending negotiations. She discusses the challenges of joint business planning amidst shifting market dynamics and the confusion caused by industry jargon. Owen also highlights the critical role of first-party data in navigating advertising strategies and the necessity for flexible agreements between brands and retailers to enhance effectiveness. Overall, it’s a candid look at the current state of retail media and its evolving landscape.