Amy Jordan

Amy Jordan, Vice President of Consumer Digital Engagement at UnitedHealthcare, discusses the innovative launch of Smart Choice, a data-driven tool designed to streamline healthcare navigation. She highlights how the platform personalizes user experience by evaluating provider quality and fit. The conversation also delves into UnitedHealthcare's broader digital transformation efforts to create a more retail-like experience. Additionally, Amy emphasizes the importance of enhancing consumer engagement to empower patients in making informed healthcare decisions.