Becker’s Healthcare Podcast Amy Jordan, Vice President of Consumer Digital Engagement at UnitedHealthcare
Jul 26, 2025
Amy Jordan, Vice President of Consumer Digital Engagement at UnitedHealthcare, discusses the innovative launch of Smart Choice, a data-driven tool designed to streamline healthcare navigation. She highlights how the platform personalizes user experience by evaluating provider quality and fit. The conversation also delves into UnitedHealthcare's broader digital transformation efforts to create a more retail-like experience. Additionally, Amy emphasizes the importance of enhancing consumer engagement to empower patients in making informed healthcare decisions.
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SmartChoice Personalizes Provider Search
- SmartChoice scores providers across quality, benefits, fit, and convenience to guide members in choosing care.
- It uses a proprietary scoring algorithm from 0 to 100 personalized to each member's needs and preferences.
Balance Info Depth for Members
- Balance how much info members get to avoid overwhelming them when choosing care providers.
- Enable simple scores with options to click deeper for more detailed provider info for those wanting it.
Healthcare as Retail Shopping
- UnitedHealthcare aims to simplify healthcare like retail shopping to empower consumer choice.
- SmartChoice is foundational to this strategy, making healthcare decisions more transparent and consumer-driven.