Crystal Tosh and Amy Hartmann, co-founders of SoTrue Digital and hosts of "Pass The Bullsh*t," dive into the pitfalls of conforming in online business. They emphasize embracing authenticity, critiquing the copy-and-paste marketing culture. Laugh-out-loud anecdotes highlight the absurdities of DM spamming and the art of genuine networking. They even draw surprising parallels between true crime and entrepreneurship, showcasing how intuition and authenticity can lead to success. Their candid reflections spark a refreshing take on building meaningful connections.