Too Legitimate to Quit: Growth Strategies with a Pop Culture Spin 112: How to Avoid Entrepreneurial Bullsh*t: A Candid Convo on Sleaze, Collabs, and True Crime with the Hosts of Pass The Bullsh*t
May 19, 2023
Crystal Tosh and Amy Hartmann, co-founders of SoTrue Digital and hosts of "Pass The Bullsh*t," dive into the pitfalls of conforming in online business. They emphasize embracing authenticity, critiquing the copy-and-paste marketing culture. Laugh-out-loud anecdotes highlight the absurdities of DM spamming and the art of genuine networking. They even draw surprising parallels between true crime and entrepreneurship, showcasing how intuition and authenticity can lead to success. Their candid reflections spark a refreshing take on building meaningful connections.
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Prioritize Conversations Over Content
- Focus on having online conversations instead of just creating content.
- Be yourself in these conversations to attract your ideal clients.
Be Yourself, Not Your Avatar
- Stop trying to fit into a pre-defined avatar and embrace your true self.
- Showcase your personality to connect with your audience authentically.
Anchors, Not Pillars
- Content pillars can make businesses rigid and limit growth. Consider focusing on conversational anchors instead, allowing for flexibility and evolution.