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Too Legitimate to Quit: Growth Strategies with a Pop Culture Spin
112: How to Avoid Entrepreneurial Bullsh*t: A Candid Convo on Sleaze, Collabs, and True Crime with the Hosts of Pass The Bullsh*t
May 19, 2023
Crystal Tosh and Amy Hartmann, co-founders of SoTrue Digital and hosts of "Pass The Bullsh*t," dive into the pitfalls of conforming in online business. They emphasize embracing authenticity, critiquing the copy-and-paste marketing culture. Laugh-out-loud anecdotes highlight the absurdities of DM spamming and the art of genuine networking. They even draw surprising parallels between true crime and entrepreneurship, showcasing how intuition and authenticity can lead to success. Their candid reflections spark a refreshing take on building meaningful connections.
01:13:52
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Quick takeaways
- Authenticity in business is crucial, as being true to oneself attracts the right audience and fosters meaningful connections.
- Flexibility in marketing strategies allows entrepreneurs to evolve their brands naturally without being confined to rigid frameworks or outdated norms.
Deep dives
The Importance of Authentic Conversations
Small business owners should prioritize engaging in genuine conversations online rather than solely focusing on content creation. Being authentic and true to oneself helps attract the right audience, reducing the pressure to conform to specific formulas or personas. The guests emphasize that one doesn’t need to adhere to rigid frameworks to connect with potential clients; instead, they should showcase their true selves. This shift can transform how entrepreneurs interact and build meaningful relationships in their online presence.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode