Amit Mondal

Amit Mondal, VP & Head of Digital Analytics & Experimentation at American Express, leads a global team championing data-driven decision-making. He discusses the transformative power of experimentation in enhancing customer experiences and the need for organizational buy-in. Amit delves into strategies for creating a culture of experimentation, the significance of data literacy, and ethical considerations in testing. He also navigates the challenges posed by privacy regulations and the decline of third-party cookies, emphasizing collaboration in successful experimentation.