DataFramed #230 Scaling Experimentation at American Express with Amit Mondal, VP & Head of Digital Analytics & Experimentation at American Express
Jul 29, 2024
Amit Mondal, VP & Head of Digital Analytics & Experimentation at American Express, leads a global team championing data-driven decision-making. He discusses the transformative power of experimentation in enhancing customer experiences and the need for organizational buy-in. Amit delves into strategies for creating a culture of experimentation, the significance of data literacy, and ethical considerations in testing. He also navigates the challenges posed by privacy regulations and the decline of third-party cookies, emphasizing collaboration in successful experimentation.
AI Snips
Chapters
Transcript
Episode notes
Importance of Experimentation
- Experimentation helps companies scale ideas quickly and gather customer feedback.
- Customer reactions are unpredictable, so testing is crucial for success.
Member Get Member Experiment
- American Express used experimentation to improve its Member Get Member referral program.
- By testing page load speeds, they significantly improved conversion rates.
Components of Experimentation Strategy
- Start with a clear business problem to guide your experimentation efforts.
- Secure leadership buy-in, create a suitable platform, and train your teams.