Amelia Wickstead

Amelia Wickstead, a fashion designer celebrated for her focus on fit and timeless craftsmanship, shares her journey from childhood in New Zealand to the runway. She discusses the challenges of building a business in London post-Brexit and the importance of staying true to her vision amidst external pressures. Amelia also elaborates on the different fashion preferences of British and American consumers and emphasizes innovation and emotional connections in creating a lifestyle brand. Her insights on community engagement at London Fashion Week showcase her belief in fashion's transformative power.