Fashion People Dressing Up in a Dressed-Down World
Feb 21, 2025
Amelia Wickstead, a fashion designer celebrated for her focus on fit and timeless craftsmanship, shares her journey from childhood in New Zealand to the runway. She discusses the challenges of building a business in London post-Brexit and the importance of staying true to her vision amidst external pressures. Amelia also elaborates on the different fashion preferences of British and American consumers and emphasizes innovation and emotional connections in creating a lifestyle brand. Her insights on community engagement at London Fashion Week showcase her belief in fashion's transformative power.
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Early Fashion Roots
- Amelia Wickstead merged her Italian experience with London's vibrant fashion scene after moving here for university.
- She stood out at Central Saint Martins as one of the few commercially minded graduates in her class.
Designing for Timeless Fit
- Amelia deeply values fit, timeless craftsmanship, and tradition inspired by her mother's tailoring business.
- She designs for longevity, ensuring garments remain wearable years into the future.
Make Comfort Essential
- Prioritize comfort so clothing never wears you but you wear the clothing yourself.
- Even glamorous pieces should allow women ease and confidence for their busy lives.