Allyson Stewart-Allen

Advising on international expansion, Allyson Stewart-Allen highlights the importance of understanding cultural differences and building a brand for success. Nestle's marketing strategy of creating culturally appropriate KitKat bars in different countries is discussed, along with the success of unique flavors and packaging in Japan. The significance of understanding different cultures, listening, and leveraging local knowledge is emphasized for global leadership. Balancing internal and external perspectives and the importance of customer service are also explored.

Guests discuss media coverage of the Woolwich attack and the ethics of broadcasting graphic content. They also delve into the rebranding of News Corp, the impact of comedy for charity, and the split between 21st Century Fox and News Corp.