Allison O'Keefe

Allison O'Keefe, Partnership Director at WHSmith North America Media Network, discusses innovative strategies to connect brands in bustling travel hubs. She highlights the unique challenges of engaging consumers in airports and the importance of omni-channel approaches. O'Keefe shares insights into measuring advertising effectiveness and the significance of collaborative marketing efforts for brands. With success stories and the evolution of retail media, she emphasizes how WHSmith differentiates itself in the competitive travel retail space.