Alison Levin, the president of advertising and partnerships at NBCUniversal, discusses the dramatic shift in TV ad buying to advanced audience targeting and programmatic methods. She shares humorous anecdotes about the industry's evolution and the importance of data management. The conversation dives into the rise of live sports advertising, the challenges of programmatic sales, and the transformative impact of AI in marketing. Levin also emphasizes strategies for optimizing programmatic TV campaigns using first-party data.