Alicia Miller, author of "Big Money in Franchising" and former franchise owner, shares her journey from corporate life to successful franchise ownership. She dives into the intricacies of acquiring and turning around Sylvan Learning Centers. Alicia offers invaluable tips on negotiating acquisitions and discusses the impact of private equity on franchising. Discover which brands appeal to investors and how emerging franchises disrupt traditional markets. Her insights on the challenges and opportunities of franchise ownership are both enlightening and inspiring.