Alex Wiltschko

Alex Wiltschko, founder and CEO of Osmo, is on a mission to digitize the sense of smell, teaching computers to read and write scents. He discusses the revolutionary application of this technology in the fragrance industry, significantly speeding up custom scent creation. The conversation highlights potential uses in counterfeit detection and health monitoring. Alex shares insights into the challenges of scent mapping and how AI is reshaping the future of olfactory experiences, emphasizing the emotional and historical significance of smell.

Alex Wiltschko, co-founder and CEO of Osmo, started out as an AI researcher at Google before combining his childhood passion for perfume with cutting-edge technology. He discusses how Osmo is teaching computers to smell, with potential applications in diagnosing diseases and enhancing security. The conversation also delves into the exciting fusion of AI and fragrance creation, highlighting the innovative perfume line, Generation. Wiltschko shares personal scent experiences and the emotional intricacies linked to our olfactory preferences.

Alex Wiltschko, CEO of Osmo and Generation, is on a mission to revolutionize the fragrance industry by digitizing scent. He discusses the potential future of fragrance giants in a tech-driven world and how bravery in innovation often means acting despite fear. The conversation dives into the personal side of leading change in scent, the transformative power of curiosity, and the exciting challenges of crafting fragrances with modern technology. This insightful chat inspires anyone curious about where smell is headed next.