How I Became a Perfumer Podcast № 25 – Could You Build a Fragrance Giant Today? With Osmo CEO Alex Wiltschko
May 6, 2025
Alex Wiltschko, CEO of Osmo and Generation, is on a mission to revolutionize the fragrance industry by digitizing scent. He discusses the potential future of fragrance giants in a tech-driven world and how bravery in innovation often means acting despite fear. The conversation dives into the personal side of leading change in scent, the transformative power of curiosity, and the exciting challenges of crafting fragrances with modern technology. This insightful chat inspires anyone curious about where smell is headed next.
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Power of Curiosity
- Curiosity is the powerful force to continuously explore and understand the world.
- Merging childhood curiosity with adult investigatory skills leads to a beautiful life experience.
Curiosity About Boredom
- When bored, be curious about the boredom itself to transform it into a productive inquiry.
- Use introspection to understand why a situation doesn't engage you, turning boredom into insight.
Hiring for Energy and Values
- Hire people who energize you and match your company's culture and skill needs.
- Prioritize curiosity, tenacity, and kindness as key traits for team members.
