Alex Rastatuev

Senior Product Manager for Keyhole, a social media insights company. Passionate about product-led growth and an active mentor.

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May 23, 2025 • 22min

Alex Rastatuev's Hot Take - Product Onboarding and Customer Success Beats Features (with Alex Rastatuev, Senior Product Manager @ Keyhole.co)

In this episode, Alex Rastatuev, a Senior Product Manager at Keyhole, discusses his strong belief that effective product onboarding is more crucial than merely showcasing features. He emphasizes how a user-centric approach can significantly improve activation rates. The conversation delves into balancing simple design with essential guidance, managing cross-functional collaboration in products, and the added complexity of ERP system onboarding. Alex shares insights on using AI for enhancing customer success and tailoring strategies for specific user needs.

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