Alex Pron
Founder and wealth strategist at Crossover Capital Advisors who left Merrill to build a Bitcoin-forward RIA; focuses on educating wealth management clients about Bitcoin allocation, custody, and long-term portfolio construction.
Best podcasts with Alex Pron
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Jan 14, 2026 • 59min
RIA Founder: TradFi Can’t Ignore Bitcoin Anymore
Alex Pron, founder of Crossover Capital Advisors, discusses the evolution of Bitcoin within traditional wealth management. He highlights how nearly 90% of his clients have embraced Bitcoin, thanks to effective education on its supply dynamics. Alex explores the impact of Wall Street's slow pivot to Bitcoin ETFs and the role of macroeconomic factors in shaping market perceptions. He also addresses the challenges around Bitcoin in divorce planning and contrasts Bitcoin's strategic value against speculative altcoins.
Apr 16, 2025 • 31min
What You May Not Be Hearing About Bitcoin
Alex Pron, founder of Crossover Capital, shares his journey from Merrill Lynch to creating a firm dedicated to educating clients on Bitcoin and alternative investments. He discusses the alarming SEC fines against major financial institutions and the importance of independent advice in protecting wealth. The conversation highlights how AI is leveling the playing field for smaller advisory firms, allowing them to offer essential guidance. Additionally, Alex examines Bitcoin's growing acceptance by major players and the need for accessible resources for investors.
