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Alex Hawkinson

Founder of BrightAI, an AI and IoT company focused on critical infrastructure. Previously sold his IoT startup, SmartThings, to Samsung for over $200 million.

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Jan 27, 2025 • 43min

He exited for $200M— then bootstrapped his next startup to $100M in revenue. | Alex Hawkinson, Founder of BrightAI

Alex Hawkinson, founder of BrightAI and former CEO of SmartThings, shares his entrepreneurial insights after selling his last startup for over $200M. He discusses how he bootstrapped BrightAI to $100M in revenue with just seven clients. Alex emphasizes the importance of solving real-world problems, combining AI and IoT, and securing enterprise design partners. He also highlights strategies for scaling startups, avoiding niche stagnation, and the significance of patience in entrepreneurship while achieving impactful product-market fit.