Alex Guilday

Alex Guilday, BISO at Royal Caribbean Group and a former cybersecurity salesperson, shares insights on effective sales strategies in cybersecurity. He discusses the importance of tailoring outreach to avoid saturating security professionals with generic messaging. With a dual perspective, Alex reflects on the necessity of building long-term relationships over transactional tactics. He highlights the value of trusted peer recommendations and emphasizes the significance of timing and touch frequency in sales sequences.