Alex Forbes
Founder of Lane 17 Cabinet Co. Turned a woodworking hobby into a booming custom cabinetry business, now doing well over seven figures in yearly revenue.
Best podcasts with Alex Forbes
Ranked by the Snipd community
May 23, 2025 • 57min
How Alex Forbes Took His Love of Woodworking and Created a Seven-Figure Cabinetry Business (MU Classic)
Alex Forbes, the founder of Lane 17 Cabinet Co., transformed a frustrating corporate real estate career into a thriving seven-figure custom cabinetry business inspired by his woodworking hobby. He shares his motivations for making the leap and the pivotal challenges he faced, including navigating growth during the pandemic. Alex discusses the evolution of his pricing strategies, effective marketing, and how he's scaled nationally by emphasizing customer experience. His journey is a testament to the power of taking action and learning from failures in entrepreneurship.
Jun 26, 2024 • 50min
322. How Alex Forbes Took His Love of Woodworking and Created a Seven-Figure Cabinetry Business.
Alex Forbes, Founder of Lane 17 Cabinet Co., shares his remarkable journey from commercial real estate to a thriving custom cabinetry business. He discusses how he turned a woodworking hobby into a seven-figure venture, overcoming challenges even during the pandemic. Alex emphasizes the importance of quality and customer experience while scaling his business. Listeners will gain valuable insights into effective marketing, navigating the competitive cabinetry landscape, and the significance of continuous learning and action in entrepreneurship.
