Alex Forbes

Alex Forbes, Founder of Lane 17 Cabinet Co., shares his remarkable journey from commercial real estate to a thriving custom cabinetry business. He discusses how he turned a woodworking hobby into a seven-figure venture, overcoming challenges even during the pandemic. Alex emphasizes the importance of quality and customer experience while scaling his business. Listeners will gain valuable insights into effective marketing, navigating the competitive cabinetry landscape, and the significance of continuous learning and action in entrepreneurship.