8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs

322. How Alex Forbes Took His Love of Woodworking and Created a Seven-Figure Cabinetry Business.

Jun 26, 2024

Alex Forbes, Founder of Lane 17 Cabinet Co., shares his remarkable journey from commercial real estate to a thriving custom cabinetry business. He discusses how he turned a woodworking hobby into a seven-figure venture, overcoming challenges even during the pandemic. Alex emphasizes the importance of quality and customer experience while scaling his business. Listeners will gain valuable insights into effective marketing, navigating the competitive cabinetry landscape, and the significance of continuous learning and action in entrepreneurship.

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Intro

00:00 • 2min

From Hobby to Business: A Woodworker's Journey

01:48 • 15min

Crafting Cabinet Prices: Strategy and Growth

16:27 • 4min

Navigating Talent in Woodworking

19:58 • 5min

Navigating the Cabinetry Business Landscape

24:50 • 21min

The Heart Behind the Craft: A Personal Journey of Woodworking

46:10 • 2min

Embracing Action and Learning in Entrepreneurship

48:04 • 2min

Transforming Passion into Profit: The Journey of a Successful Entrepreneur

49:55 • 2min

From corporate real estate to custom cabinetry, Alex Forbes story is a testament to diving headfirst into your dreams and coming out on top. Alex, Founder of Lane 17 Cabinet Co, turned a hobby into a booming business. He shares his journey from a frustrating career in commercial real estate brokerage to founding a flourishing custom cabinetry business. Learn how Alex harnessed his woodworking passion and overcame numerous challenges to grow his business, even during a pandemic. Discover valuable entrepreneurial insights and the importance of taking action and continuous improvement to be come a 7-figure entrepreneur.

What we discuss with Alex

+ Alex Forbes' Origin Story

+ Turning a Hobby into a Business

+ Transitioning to Full-time Woodworking

+ Early Challenges and Business Evolution

+ Scaling the Furniture Business

+ Pivot to Custom Cabinetry

+ Growing pains and sustainability

+ Marketing and Building a Client Base

+ Expanding Nationally

+ Closing Thoughts and Entrepreneurial Advice

Thank you Alex!

To connect with Alex, be sure to follow Alex Forbes on Twitter and Instagram (@lane17cabinetco) for a behind-the-scenes look at his woodworking journey. And to check out their beautiful custom cabinetry, go to lane17.com.

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💡 Entrepreneurial Advice: "Don't be afraid to just try things and be confident in your ability to problem solve." - Alex Forbes 🏃‍♂️ Action Over Everything: Take action, learn, adapt, and keep moving forward!