8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs

322. How Alex Forbes Took His Love of Woodworking and Created a Seven-Figure Cabinetry Business.

Jun 26, 2024

Alex Forbes, Founder of Lane 17 Cabinet Co., shares his remarkable journey from commercial real estate to a thriving custom cabinetry business. He discusses how he turned a woodworking hobby into a seven-figure venture, overcoming challenges even during the pandemic. Alex emphasizes the importance of quality and customer experience while scaling his business. Listeners will gain valuable insights into effective marketing, navigating the competitive cabinetry landscape, and the significance of continuous learning and action in entrepreneurship.

50:04

Creator website

Episode guests

Alex Forbes

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Alex Forbes transformed a passion for woodworking into a successful seven-figure business, demonstrating the importance of following one's dreams.

The shift from small furniture to custom cabinetry allowed Alex to capitalize on market demand and profitability, redefining his business strategy.

Alex emphasized organic marketing and building authentic relationships in the industry, which were key to sustaining and expanding his client base.

Deep dives

Transitioning From Corporate to Craftsmanship

Alex Forbes transitioned from a corporate career in commercial real estate to pursuing his passion for woodworking full-time. After facing the challenges of cold calling and feeling unfulfilled, he decided to explore woodworking, initially using repurposed materials to create small furniture pieces. This hobby evolved as more people requested his creations, prompting him to research how to start a business in woodworking. His determination to invest in his happiness and passion became the driving force behind establishing Lane 17 Cabinet Company.

Intro

2min

From Hobby to Business: A Woodworker's Journey

15min

Crafting Cabinet Prices: Strategy and Growth

4min

Navigating Talent in Woodworking

5min

Navigating the Cabinetry Business Landscape

21min

The Heart Behind the Craft: A Personal Journey of Woodworking

2min

Embracing Action and Learning in Entrepreneurship

2min

Transforming Passion into Profit: The Journey of a Successful Entrepreneur

2min

From corporate real estate to custom cabinetry, Alex Forbes story is a testament to diving headfirst into your dreams and coming out on top. Alex, Founder of Lane 17 Cabinet Co, turned a hobby into a booming business. He shares his journey from a frustrating career in commercial real estate brokerage to founding a flourishing custom cabinetry business. Learn how Alex harnessed his woodworking passion and overcame numerous challenges to grow his business, even during a pandemic. Discover valuable entrepreneurial insights and the importance of taking action and continuous improvement to be come a 7-figure entrepreneur.

What we discuss with Alex

+ Alex Forbes' Origin Story

+ Turning a Hobby into a Business

+ Transitioning to Full-time Woodworking

+ Early Challenges and Business Evolution

+ Scaling the Furniture Business

+ Pivot to Custom Cabinetry

+ Growing pains and sustainability

+ Marketing and Building a Client Base

+ Expanding Nationally

+ Closing Thoughts and Entrepreneurial Advice

Thank you Alex!

To connect with Alex, be sure to follow Alex Forbes on Twitter and Instagram (@lane17cabinetco) for a behind-the-scenes look at his woodworking journey. And to check out their beautiful custom cabinetry, go to lane17.com.

Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses. Go to https://www.millionaireuniversity.com/training.

And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com.

To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.

💡 Entrepreneurial Advice: "Don't be afraid to just try things and be confident in your ability to problem solve." - Alex Forbes 🏃‍♂️ Action Over Everything: Take action, learn, adapt, and keep moving forward!