In this conversation, Alena Morris, the Associate Vice President of Product Marketing at PubMatic, shares her inspiring journey in ad tech. She highlights the importance of empowerment and innovation in leadership. Alena discusses adapting to a cookie-less world, with a focus on the value of first-party data. She also emphasizes the power of community and networking for career advancement, encouraging rising professionals to actively engage with their peers to cultivate connections. Her insights underline the significant role of trust in fostering growth within teams.