Aleksan Shanoyan

Dr. Aleksan Shanoyan, a distinguished professor in Agricultural Economics at Kansas State University, dives into the fascinating world of pet food economics. He reveals how consumer behavior and supply chain dynamics shape purchasing decisions. Aleksan discusses the crucial gap between what consumers say they want and what they actually buy. Insights from his research on buyer preferences expose the drivers behind these choices, emphasizing the importance of aligning product attributes with consumer needs for effective marketing and product design.