The Pet Food Science Podcast Show Dr. Aleksan Shanoyan: Pet Food Market Trends | Ep. 133
Dec 25, 2025
Dr. Aleksan Shanoyan, a distinguished professor in Agricultural Economics at Kansas State University, dives into the fascinating world of pet food economics. He reveals how consumer behavior and supply chain dynamics shape purchasing decisions. Aleksan discusses the crucial gap between what consumers say they want and what they actually buy. Insights from his research on buyer preferences expose the drivers behind these choices, emphasizing the importance of aligning product attributes with consumer needs for effective marketing and product design.
AI Snips
Chapters
Transcript
Episode notes
From Armenian Farm To Agribusiness Scholar
- Aleksan describes growing up on a small Armenian farm and shifting from accounting to agribusiness.
- That path led him to graduate work in U.S. agribusiness and a faculty role at Kansas State University.
Big Forces Reshaping Supply Chains
- Major supply-chain trends include consolidation, rapid info diffusion, and emerging tech like AI.
- These forces reshape production, processing, retail, and consumer preferences.
Pre-Committed Demand Matters
- Pet food demand may include a pre-committed portion that is price inelastic.
- Ignoring pre-commitment can bias elasticity estimates and policy decisions.