Alejandro Velez

Nikhil Arora and Alejandro Velez, co-founders of Back to the Roots, share their entrepreneurial journey from sustainable mushroom farming on coffee grounds to popular organic gardening kits. They discuss overcoming personal challenges, including Alejandro's struggles with childhood trauma and cancer. The duo reflects on their innovative approach to sustainability, their strategic pivot towards gardening, and the excitement of launching products in major retailers. Their story illustrates the power of resilience, creativity, and community engagement in entrepreneurship.