Alder Yarrow

Alder Yarrow, an experience designer and founder of Hydrant, dives deep into why experience shapes brand perception. He shares insights on experience design versus user experience and the importance of considering employees as internal customers. Alder emphasizes the value of in-context studies over surveys and discusses how trauma-aware management can foster trust. Their conversation also highlights the critical role managers play in shaping employee experiences and how understanding the 'say-do gap' can enhance organizational growth.