In this insightful conversation, Alan Wolk, co-founder and lead analyst at TVREV, discusses the rise of AI in shoppable TV and how it changes traditional viewing experiences. He explores the evolution of ad-supported streaming, coining the term FAST, and highlights the shift from linear TV to streaming, especially among sports fans. Wolk offers predictions on the future of sports streaming, the role of data in media creation, and the balance between privacy concerns and innovative advertising techniques. His anecdotes shed light on the complexities of today’s media landscape.
