Join Johanna Salazar as she dives into a captivating discussion with Alan Wolk, Co-Founder and Lead Analyst at TVREV. Key topics include the adaptation of AI in identifying products in scenes for shoppable TV, the challenges and advancements in ad-supported streaming services, and the impact of AI and technology on privacy and measurement. Alan also shares insights on the shifting dynamics from linear TV to streaming platforms, the evolution of his coined term FAST (Free Ad-Supported Streaming TV), the importance of contextual targeting, and the future role of data in media creation. The conversation also explores why 80% of sports fans now stream live games, how streaming is shaping the sports landscape ahead of the World Cup, and why niche sports are drawing advertiser attention. With anecdotes and predictions, Wolk unpacks the complexities and opportunities in today's media ecosystem. Don't miss this in-depth look at where media innovation is headed.
SHOW NOTES
00:00 The Future of Shoppable Ads
01:01 Introducing The Media Machine Podcast & Guest Alan Wolk
02:33 The Evolution of TV Measurement and Currency
04:35 Understanding Contextual Targeting
07:06 The Rise of FAST Channels
08:42 Challenges in the Streaming and FAST Ecosystem
15:30 The Importance of TV Interfaces
18:30 Privacy and Identity in the Age of AI
22:13 AI's Deceptive Abilities
24:50 The Future of YouTube and TV
26:28 AI in Content Creation
27:19 The Battle for Viewer Attention
31:35 The Rise of Ad-Supported Streaming
35:04 Shoppable TV and AI Integration
38:00 The Evolution of Sports Streaming
39:55 Reflections on Media Predictions
41:50 Advice for Aspiring Media Professionals
42:43 Conclusion, Social Plugs & Credits
CREDITS
The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar and Mia Vinciguerra. This episode was edited by Adriana Saravia. Our show art was designed by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements.
WEBSITE LINK
https://mediamachinepodcast.com
SOCIALS LINKS
Instagram: @themediamachinepodcast
TikTok: @themediamachinepodcast
Facebook: @themediamachinepodcast
PODCAST LINKS
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YOUTUBE
@TheMediaMachinePod
ABOUT THE PODCAST
This is The Media Machine - where media, business and innovation intersect. Host Johanna Salazar will explore the future of content, technology, and entertainment through the lens of four key pillars - process, profits, people and planet. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media.
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The Media Machine 
