Alan Lastufka

Hoffer Award-winning author and the owner of Shortwave, an independent small press. He writes horror, supernatural, and magical realism stories.

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Apr 15, 2025 • 1h 4min

Alan Lastufka explains why an entrepreneurial mindset is a must for success in today’s publishing environment.

Alan Lastufka, a Hoffer Award-winning author and owner of Shortwave, dives into the entrepreneurial mindset essential for success in today's publishing landscape. He discusses the evolution of publishing, highlighting innovative marketing strategies like subscription services. Lastufka shares insights on the challenges independent authors face, including navigating reviewer fees and the impact of AI on creativity. He emphasizes the importance of adaptability and resourcefulness in engaging readers, making a case for a balance between creative ambition and business savvy.