Writers, Ink: Your backstage pass to the world's most prolific authors

Alan Lastufka explains why an entrepreneurial mindset is a must for success in today’s publishing environment.

Apr 15, 2025
Alan Lastufka, a Hoffer Award-winning author and owner of Shortwave, dives into the entrepreneurial mindset essential for success in today's publishing landscape. He discusses the evolution of publishing, highlighting innovative marketing strategies like subscription services. Lastufka shares insights on the challenges independent authors face, including navigating reviewer fees and the impact of AI on creativity. He emphasizes the importance of adaptability and resourcefulness in engaging readers, making a case for a balance between creative ambition and business savvy.
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ANECDOTE

Alan's Origin Story in Writing

  • Alan Lastufka reignited his writing after leaving a previous business and using NaNoWriMo to draft his first novel.
  • He studied writing craft and techniques intensively before seriously pursuing his debut novel.
ANECDOTE

Launching Shortwave Press

  • Alan created Shortwave initially as a vanity press to maintain control over his debut novel release.
  • The success of his book led him to expand Shortwave to publish other authors, mainly in horror genres.
ANECDOTE

Past Business Funded Publishing Venture

  • Alan co-founded DFTBA Records with Hank Green, growing from a bedroom startup to a full warehouse and team.
  • Profits from this venture allowed him to fund Shortwave Press despite its early losses, making it a passion project.
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