Alan Gold

Alan Gold, a seasoned fractional CMO, dives into the impact of AI on marketing strategies. He emphasizes AI's role as a thought partner that streamlines research and creativity while warning about the risk of generic content in a world dominated by AI. Gold argues that proper AI adoption requires identifying specific marketing challenges rather than following trends. The discussion also touches on the need for authentic customer engagement and the importance of preserving human touch in marketing despite AI's growing influence.