Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI Tools

 Is The World Ready For Artificial Intelligence In The C-Suite With Alan Gold

7 snips
Oct 13, 2025
Guest
Alan Gold
Alan Gold, a seasoned fractional CMO, dives into the impact of AI on marketing strategies. He emphasizes AI's role as a thought partner that streamlines research and creativity while warning about the risk of generic content in a world dominated by AI. Gold argues that proper AI adoption requires identifying specific marketing challenges rather than following trends. The discussion also touches on the need for authentic customer engagement and the importance of preserving human touch in marketing despite AI's growing influence.
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ADVICE

Use AI As A Thought Partner

  • Use AI as a thought partner to jumpstart research and idea consolidation.
  • Treat AI outputs as starting points and apply human creativity and strategy before publishing.
INSIGHT

AI Forces Differentiation

  • Widespread AI adoption will push marketers to emphasize differentiation over template outputs.
  • Homogeneity will force weak ideas out and spotlight genuinely novel approaches.
ADVICE

Work Backwards From Problems

  • Start with a specific problem and then pick AI tools that solve it, not the reverse.
  • Work backwards from inefficiencies (e.g., intake, summarization) to design AI workflows that save time.
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