Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free GuideIn this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.Some of the things you’ll discover in this episode:Where should a brand director start when it comes to CX and product launch?Where should the CX function sit within the organization? Marketing, sales, or somewhere else?What have Amazon, Disney, and Apple done to set expectations from HCPs and patients?Why is the best user experience one that is forgotten? MLR, content, and message architecture: how to organize the approval sequentially and release more content in less timeThe growing role of media, non-personal promotion, and NPI level targeting: how to use media to drive awareness and reach audiences in a just-in-time waySubscribe here:Apple: https://apple.co/3micGmFGoogle Podcasts: https://bit.ly/3PUds6TSpotify: https://spoti.fi/3M78XCCRSS: https://bit.ly/3wTksImAnd connect with the host and guests here:Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevicEvermed: https://evermedtv.comAJ's LinkedIn: https://www.linkedin.com/in/ajtrianoWebsite: https://syneoshealthcommunications.com About The Show:“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift RxGreatest Hits: A Look Back on Five of the Best Pharma Launch Secrets EpisodesLaunch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/
