AJ Ayers

AJ Ayers, co-founder of Brooklyn FI specializing in equity compensation planning, discusses the rapid growth of her advisory firm from zero to $5 million in just seven years. She shares innovative hiring strategies, including leveraging LinkedIn and developing a structured onboarding program. AJ highlights the importance of a three-part fee model tailored to client needs and reflects on the challenges of managing a remote team culture. Her journey from music journalism to finance underscores the significance of niche expertise and building confidence through continuous learning.