Aitor Viribay, Lead of Human Science at Ineos Grenadiers Pro Cycling Team, dives deep into the high-carb trend in endurance sports. He explains the science behind consuming over 100g of carbs per hour and challenges traditional nutritional guidelines. Aitor discusses when these high carb intakes are beneficial versus unnecessary, and he highlights the importance of personalized nutrition for athletes. The conversation also touches on how social media and innovative products are reshaping carbohydrate strategies in endurance training.