Afif Khoury

Afif Khoury, Founder and CEO of SOCi, Inc., shares his journey from finding product market fit to deprecating an inside sales team. He discusses building multiple revenue streams, hiring, and making mistakes. The podcast covers the challenges of pivoting, data-driven decision making, shifting to the enterprise market, lessons learned, responsible business building, and the value of real-time advice and vertical technologies.

Afif Khoury, Founder and CEO of SOCi, discusses the unique AI technology used in their CoMarketing Platform for Multi-Location Brands. They explore the benefits of AI and data analysis in social media marketing, as well as the potential of AI-powered marketing at the store level. They also discuss the evolving landscape of local listings and the future impact of AI on marketing.

Afif Khoury, CEO of SOCi, discusses challenges of data and platform fragmentation in marketing, emphasizing the risks and benefits of AI adoption. The conversation covers integrating data, cleaning for analytics, and balancing the need for innovation without worsening fragmentation. Strategies include auditing, seeking solutions, leveraging AI for automation, and mapping partnerships for market competitiveness.