Adriana Garcia Ceja

Adriana Garcia Ceja, a Harvard Business School graduate and CEO of ElderTree Care Management, shares her inspiring journey of acquiring an aging life care management business while navigating motherhood. She emphasizes the importance of mission-driven goals in business, particularly for women. Adriana also discusses the unique challenges and advantages of the ETA career path, her experience closing a deal while pregnant, and the evolving landscape of elder care. Her insights reflect the balance of purpose and profit in entrepreneurship.