

The Journey and Impact of a Mission-Driven Searcher
12 snips Apr 7, 2025
Adriana Garcia Ceja, a Harvard Business School graduate and CEO of ElderTree Care Management, shares her inspiring journey of acquiring an aging life care management business while navigating motherhood. She emphasizes the importance of mission-driven goals in business, particularly for women. Adriana also discusses the unique challenges and advantages of the ETA career path, her experience closing a deal while pregnant, and the evolving landscape of elder care. Her insights reflect the balance of purpose and profit in entrepreneurship.
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Adriana's Motivation
- Adriana Garcia Ceja, raised by a single mother and grandmother, witnessed her grandmother's struggle with undiagnosed stomach cancer.
- This experience fueled her passion for mission-driven work in elder care.
Mission-Driven Search
- Adriana's search focused on businesses contributing to the greater good, specifically elder care or addiction recovery.
- This mission-driven approach helped her choose investors aligned with her values.
MBA Disadvantage
- Despite her MBA, Adriana felt her non-medical background was a disadvantage initially.
- She had to earn the trust of her team and partners, proving her commitment went beyond profits.