Aditya Suresh

In this engaging discussion, Abhishek Madan, former VP at Paytm, and Aditya Suresh, head of India equity research at Macquarie, dive into the phenomenon of 'enshittification' in Indian consumer tech. They explore how apps are sacrificing user experience for profit, tackling issues like chaotic redesigns and misleading subscription models. Personal anecdotes reveal the disconnect between marketing promises and actual service delivery. They also examine emerging challenges in the competitive tech landscape, emphasizing the need for transparency and user trust.