Adil Wali

Adil Wali, CPO at Klaviyo and former e-commerce entrepreneur with a stint at Meta, dives into the future of consumer marketing. He discusses the shift from transaction-focused strategies to building meaningful customer relationships through first-party data and smarter segmentation. Adil emphasizes the importance of loyalty programs and retention tactics without relying on discounts. He also shares insights from Klaviyo’s new report, highlighting the future needs of DTC brands in navigating rising consumer expectations and acquisition costs.

Adil Wali, Chief Product Officer of Klaviyo and former head of product at Meta FinTech, shares his insights on transforming brands' customer engagement. He discusses Klaviyo’s mission to utilize data for targeted marketing across various channels like email and SMS. Wali highlights the role of AI in personalizing e-commerce experiences and how businesses can navigate challenges in a complex digital landscape. He also reveals Klaviyo’s growth strategies and its ambition to deliver a comprehensive CRM platform to enhance customer relationships.