Tech Disruptors Klaviyo Empowers Brands Via Unified Tech Stack
Aug 19, 2025
Adil Wali, Chief Product Officer of Klaviyo and former head of product at Meta FinTech, shares his insights on transforming brands' customer engagement. He discusses Klaviyo’s mission to utilize data for targeted marketing across various channels like email and SMS. Wali highlights the role of AI in personalizing e-commerce experiences and how businesses can navigate challenges in a complex digital landscape. He also reveals Klaviyo’s growth strategies and its ambition to deliver a comprehensive CRM platform to enhance customer relationships.
AI Snips
Chapters
Transcript
Episode notes
From Founder To CPO
- Adil Wali described his career from founding agencies to joining Meta and returning to Klaviyo as CPO.
- He said being an early Klaviyo customer at ModCloth motivated him to join as the company scaled and went public.
Data-First Foundation
- Klaviyo started as a data platform and built marketing on top to activate customer data.
- That foundation enabled the company to shift email from batch-and-blast to personalized, data-rich marketing at scale.
Scale Changes CRM Design
- B2C CRM differs from B2B by the sheer scale of interactions and need for automation.
- Brands must personalize at scale across channels while minimizing manual internal staffing.