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Adi Dagan
Senior Director of Partnerships at Optimove with extensive B2B experience in the gaming industry, focusing on building long-term partner relationships and driving CRM and retention strategies for iGaming operators.
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Jan 29, 2026
• 20min
Episode 700: How Partnerships & CRM Drive Growth in iGaming with Optimove
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Adi Dagan, Senior Director of Partnerships at Optimove, brings deep B2B gaming experience and a focus on CRM and retention. He discusses Optimove’s shift to partnership-led growth and building long-term, friendly business relationships. Conversations cover platform collaborations that boost implementation and revenue, how CRM supports regulated markets, the idea of positionless marketing, and a 2026 vision centered on closer partner intimacy.
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