Episode 700: How Partnerships & CRM Drive Growth in iGaming with Optimove

In Episode 700 of iGaming Daily, SBC Media Manager Fernando Noodt sits down with Adi Dagan, Senior Director of Partnerships at Optimove, live from the show floor at ICE Barcelona, to explore how partnerships have become a critical growth driver for iGaming businesses.

Adi explains why Optimove has shifted from a direct-sales mindset to a partnership-led strategy, focusing on building long-term relationships that deliver real commercial value for operators, platforms, and service providers. The conversation covers how Optimove works with partners across business, technology, and marketing, why retention has become the single most important metric in modern iGaming, and how “positionless marketing” is reshaping CRM and player engagement.

The episode also looks at how regulatory complexity is influencing CRM strategy, how responsible CRM can support compliance in newly regulated markets, and why deeper collaboration with the right partners is central to Optimove’s vision for 2026 and beyond.

In this episode, you’ll learn:

• Why partnerships have become a core growth engine for iGaming suppliers
• How Optimove builds long-term, value-driven partner relationships
• Why retention now sits at the heart of iGaming strategy
• How CRM can support operators in increasingly complex regulatory markets
• What “positionless marketing” means and how it changes CRM operations
• Why Optimove believes closer, more strategic partnerships are key to future growth

Host: Fernando Noodt
Guest: Adi Dagan, Senior Director of Partnerships, Optimove
Producer: Anaya McDonald
Location: ICE Barcelona

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