Adam Quartermaine, a sales development expert, joins MEDDICC CEO Andy Whyte to discuss the importance of embracing failure, adaptability, and explaining why the Economic Buyer should care. Adam shares quick tips for selling to the C-suite and highlights the value of practical experience, building relationships, and measuring success beyond closing deals. The chapter descriptions include the significance of technology in business, personal career shifts, self-development, identifying the economic buyer, building decision criteria, the role of champions, and the importance of bullet points and customer success stories in sales.