Ada Mockutė Jaime, Chief Marketing Officer at Nordcurrent, leads a successful Lithuanian game studio with over 800 million downloads. She shares insights on scaling a business without external funding, emphasizing adaptability and long-term thinking. The discussion touches on the intricate processes of launching mobile games, utilizing TikTok for virality, and the balance of in-app purchases and ad revenue. Ada also critiques gamification strategies in non-gaming businesses, advocating for genuine engagement and the importance of A/B testing in achieving success.
