800M Downloads, $100M Revenue: How a Bootstrapped Lithuanian Game Studio Won Big — Lessons in Gamification, A/B Testing & Standing Out in Hyper-Competitive Market w/ Ada Mockute Jaime (Nordcurrent). Ep 197

Ada Mockutė Jaime is the Chief Marketing Officer at Nordcurrent, the largest game developer and publisher from the Baltics. With over 800 million game downloads worldwide and a portfolio of hit mobile titles like Cooking Fever and Airplane Chefs, Nordcurrent has become a global gaming powerhouse—all while remaining completely bootstrapped. 

On this episode we talk about:

• How Nordcurrent scaled into a global gaming giant without any external funding, driven by adaptability and long-term thinking.
• What goes into launching a mobile game, from market research to year-long development and brutal early-stage testing.
• How Nordcurrent uses TikTok, player feedback, and grassroots engagement to fuel virality and loyalty.
• Ada’s take on why most non-gaming apps miss the mark with gamification and what truly makes engagement work.
• The business model behind mobile games, balancing in-app purchases, ad revenue, and player churn.
• Lessons other businesses can take from gaming: A/B testing culture, creative iteration, and building around user psychology.

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