Off The Record - The DJ Podcast by Crossfader Ep. 136 - We Used AI to Build a DJ Career from Scratch
6 snips
May 29, 2025 This episode takes a deep dive into the world of DJing, using AI to launch a fictional duo's career. The hosts discuss crafting a compelling brand identity and innovative strategies for fan engagement that extend beyond mere popularity. They also explore diverse income streams like digital products and merchandise, providing a roadmap for building a sustainable career. With lively discussions on music production and the importance of strategic collaborations, this podcast is filled with actionable advice and plenty of humor.
AI Snips
Chapters
Transcript
Episode notes
Build a Strong Brand Identity
- Define your DJ duo's brand as a vibe with clear emotional and aesthetic elements.\n- Create a punchy one-sentence brand statement and design a visual direction that reflects your musical identity.
Launch with DIY Gigs and Data
- Start by hosting or co-hosting your own events to control the crowd and build your brand.\n- Document and collect fan data at gigs to grow a real audience and attract bookers.
Focus on Loyal Fan Community
- Use email lists and platforms like Reddit or Discord for authentic fan engagement over chasing viral content.\n- Offer exclusive content like bootlegs or newsletters to build a loyal, niche community.