Crafting a DJ Identity

Off the Record: Building a DJ Career with AI (The Synth Boys Project)

In this special episode of Off the Record, the Crossfader team puts AI to the test - tasking a custom-built GPT with launching a brand-new DJ career from scratch. Meet The Synth Boys, a fictional DJ duo whose journey becomes a roadmap for real aspiring artists.

Along the way, we dive deep into:

• Crafting a compelling brand identity as a DJ

• Building a business model that actually makes money

• Throwing your own events to gain traction

• Fan engagement strategies that go beyond clout chasing

• Creating content systems that don’t burn you out

• Monetization techniques, from merch to sample packs

Whether you’re just starting out or looking to scale up your DJ brand, this episode is packed with step-by-step insights, actionable strategies, and plenty of laughs.

💡 Want your own custom AI career coach? Head to wearecrossfader.co.uk/ai to access the DJ Career Strategist.