The Remarkable CEO for Chiropractors 167 - How to Track Leads for Real Growth
Never ask the question “Whatever happened to so-and-so” again…
- You must track and measure every step of the Client Journey
- Each step creates a specific Key Performance Indicator (KPI) with Goals
- Identify the specific measurable Action Step that defines a category
- The Definitions of Prospect, Lead, New Patient, and NP Conversion
Episode Highlights
04:41 - Conveying clarity to our team allows you to recruit and mobilize them into the mission
07:57 - Understanding that there is a flow to each person’s journey will help you reach from prospect to conversion.
11:56 - You must make this journey a remarkable one and know that your attention is solely on the person when working with them.
14:05 - Discover the Remarkable Hourglass Business Model
17:22 - Each step that the patient is on, going from prospect to conversion, is a measurable KPI that you need to be aware of and track.
Resources Mentioned
Download the Remarkable Hourglass Business Model Infographic here: https://theremarkablepractice.com/podcast-ep167-hourglass
To learn more about the REM CEO Program, please visit: www.theremarkablepractice.com/rem-ceo
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business